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visual communication practice

Copyrighted seeds

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

Nowadays the food we eat passes through many processes. Those processes break our direct relation to nature. Talking about seeds, there are many companies that have copyrighted them by modifying its genetic structure. It afeccts not only our daily habits but also, and in a greater way, the methods how food is produced and distributed. We have lost many of our traditions and have adopted foreign habits due to our ways of life which become faster every day and the advantages the big companies make us think they assure.

What kind of communication approach do you use?

We use photography because when you look at a picture the elements it has, have to give you a clear idea to interpret.

What are in your opinion concrete benefits to the society because of your communication?

This photography will make people think of how the things we consider simple or quotidian, like eating, have a background beyond the natural process of being planted or grown.

What did you personally learn from creating your submitted work?

Before reading the texts and watching the video you recommended, we weren't actually conscious of how the food is being produced. In our country, many people still grow their own food in farms or gardens, but they don't know where the seeds come from.

Why is your work, GOOD communication WORK?

The image has a clear objective and message. The topic is also an actual fact all people have to deal to; even though they aren't aware of it.

Where and how do you intent do implement your work?

We consider this work could be implemented all over the World by means of Internet or posters.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details


Copyrighted seeds


Genetically modified organisms

Concept author(s)

Luz Adriana Flórez Montes; William Andrés Aguirre Cortés

Concept author year(s) of birth

1988; 1977

Concept author(s) contribution

Luz Adriana chose the seeds and made the marks of copyright and barcodes on them, then William Andrés took the picture.



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

Universidad de Caldas/ Artes y Humanidades/ Diseño Visual; Universidad de Caldas/ Artes y Humanidades/ Maestría en Filosofía