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visual communication practice

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Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

Did your favorite food went from being a defined space in your daily life and became a time for labor?
The proposal is to make a review on the different types of food a day, and cause the reader a moment of reflection and wonder if their eating habits are really correct or have been replaced for daily quality work.

What kind of communication approach do you use?


What are in your opinion concrete benefits to the society because of your communication?

The proposal at first brings benefits that directly influence with the spectator earlier than with society as such, with a second intention which is the of change some eating habits.

What did you personally learn from creating your submitted work?

I learned that the concept we have about food not is this as such but a time that is used to perform work neglecting health of the person.

Why is your work, GOOD communication WORK?

Because is simple, anyone can understand the concept.

Where and how do you intent do implement your work?

The work is implemented mainly in the entrances of restaurants and fast food establishments, or any place where people transiting relate to the workplace.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details


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Concept author(s)

Sergio García Sarmiento

Concept author year(s) of birth


Concept author(s) contribution

The author's contribution is to simplify images and the definition of a list of concepts to be presented to the public.



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

Universidad de Caldas / Facultad de Artes y Humanidades / Diseño Visual