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visual communication practice

Chikens against Industry

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

The working technique is collage and the concept is put the animals as protagonist in a paradox of "what would they do if they could talk"

In a paralel world, they do have voice and reclaim their rights as animals. They don't want to be part of a farce, because they are tired of Mr. Kentucky and friend's lies about "a perfect life in a farm" There are a lot of missing chicken that accept the offer of "a perfect life" and never came back. Now they want justice and made a boycott.

What kind of communication approach do you use?

Its a poster... so, my intention is to get the attention of the public in general.

What are in your opinion concrete benefits to the society because of your communication?

The society know about the cruelty in the industry. I think that my work and the other ones help to raise awareness about what we have to do, no only say " Yes, that horrible" but do something! To don't buy those products and support the farmers.

What did you personally learn from creating your submitted work?

I learned a lot! First of all it reminded me the importance to support the neighborhood's stores who supply from the farmers of my district.
Second. To watch out what I'm eating, where it comes from, the chemicals that have, etc.
And third. That KFC, Mac Donald's and all the others restaurants that have the food as business doesn't care the health of us or the animals, they only want and need is to sell.

Why is your work, GOOD communication WORK?

I think that the change of roles 'humans-chickens' in a protest is a good way to reach the audience and get the attention of people. And the technique that I use (collage), helps that the paradox can be taken a little fun too.

Where and how do you intent do implement your work?

It can be implement in the front from those restaurants. Make use of the message of the poster "Tell us the truth" "No More Lies" ...

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

I hope that my work can be use like inspiration to make other people change their minds, I mean, to make others visual media works.


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Entry details


Chikens against Industry


No more bondage

Concept author(s)

Alejandra Alzate Valencia

Concept author year(s) of birth


Concept author(s) contribution

Author- Main Idea - Design - Edited



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

Fundación Universitaria del Area Andina / Programa de Diseño Gráfico