GALLERY 2013

Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

I have created a sticker, poster and fake Coles specials tags focusing on the human element in the GM debate. With the Coles tags and typographic skull sticker encouraging civil disobedience and an easy way to get others on board by going down to their local supermarket and putting them through the aisles. Addressing them before they get to the checkout with the warning yellow, skull and the statement that every thirty minutes a farmer commits suicide because of Monsanto's monopoly they have no case for ignorance and have to make a decision to either condone the deaths of farmers for greed or to fight the corporations with the best tool a consumer has, their wallet. Placing them inside the walls of Coles and Woolworth's it is also addressing the problem with the supermarket duopoly in Australia.

What kind of communication approach do you use?

Blunt imagery of death, warning colours reminding the public that in their choosing to purchase these products that they are endorsing the deaths of their fellow men at the hands of these corporations that use Monsanto seeds.

What are in your opinion concrete benefits to the society because of your communication?

Stopping the ignorance of companies like monsanto right there in the aisles of supermarket's would encourage people to think about the impact of their purchase when using these products and by forcing them into a choice making them more aware of the issues around supporting companies putting profits over people.

What did you personally learn from creating your submitted work?

There is a great future for GM foods just not in the hands of companies like monsanto using great technology for profit instead of helping the human race.

Why is your work, GOOD communication WORK?

Its clear, its blunt, hard to ignore and it presents a choice that would not have been there.

Where and how do you intent do implement your work?

Supermarkets, on the boxes of monsanto products. Stickers and tags.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

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