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visual communication practice



Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

Yeah, a big part of the world's population is starving but there is a lot of food. Meanwhile, some of us wastes some food everyday making a garbage mountain in the kitchen (or another place) without awareness.

My work says "Tiene el ojo más grande que la barriga", which means in english, One's eyes are bigger than one's stomach. I think that if we need change the actual production, distribution and consumption of food, we have to start from home. To contribute in our small way.

What kind of communication approach do you use?

With a poster. I use typography made by paper napkins and food packaging.

What are in your opinion concrete benefits to the society because of your communication?

Just a little of conscience. Try to take less and don't throw good food away.

What did you personally learn from creating your submitted work?

In my daily life I have seen people filling his plate of food and then not eat it all, so I learned how intense and big the issue is.

Why is your work, GOOD communication WORK?

I made this with intention to understand a real problem and there is a only (or at least a main) interpretation of the message.

Where and how do you intent do implement your work?

I look forward to being printed (at least a few). And share this on Internet.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details




Toma lo necesario

Concept author(s)

Sandra Rojas

Concept author year(s) of birth


Concept author(s) contribution

The design and the concept.



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

The University of Caldas