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visual communication practice

Hasta el último grano


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

"Grain grain fills the belly of the chicken" refers to people who think it's "decent" leave something on your plate after finishing your food, or not wanting more, not being aware that these remains even if they seem short on time, if the meet can get to complete large amounts of food that could have been used to feed others or save on money. So queesto is a call not to leave anything on the plate after eating.

What kind of communication approach do you use?

It's is a poster and contains vectors and typography.

What are in your opinion concrete benefits to the society because of your communication?

The benefit is that people can be aware that food waste every time they leave something that is not going to eat and this does not lead to a good saving.

What did you personally learn from creating your submitted work?

This work led me to reflect on how much food could have been launched, how much could be saved with this, how much could have been done with these foods. Learned that it is better than the food is in the stomach and not in the trash.

Why is your work, GOOD communication WORK?

Because communicates a reality of the moment in the world and leads us to reflect on the situation of each person

Where and how do you intent do implement your work?

the implement would in a physical format to make them visible in restaurants and food places frequented, as this is where most of these cases happens

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)



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Entry details


Hasta el último grano



Concept author(s)

Daniela Vásquez Ríos

Concept author year(s) of birth


Concept author(s) contribution

My grandmother helped me, because she always said me that I must eat all what is on my plate and not leave anything



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

University of Caldas