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visual communication practice

Say no to transgenic chicken


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

FDA finally said chicken sold in U.S.A. has arsenic after years of not accepting it. Arsenic is a toxic substance causing cancer or even death if it supplied in high doses. This entry goes against toxic meat, chickens fed with chemicals. This practice is unhealthy for humans, and the animal growth in an unnatural way, because the chicken cannot support such weight, causing blindness, problems for walking and other diseases.

So this poster. for us to recognize that foods like these are harmful to our family circle, in addition to harming the same animal and its natural chain of life.

What kind of communication approach do you use?

critical awareness, alert

What are in your opinion concrete benefits to the society because of your communication?

Many times the people who go to a supermarket, always look bigger at the cheapest price, thinking about the health of their children, their family, they are well fed, etc.. This poster has the function of awareness among people about what they buy, they buy over chicken to be exact as very few are those who judge the natural reason of its size and more when you live in a country that produces good chicken and a smaller size. the idea is to show people that they buy contains toxic chicken that are harmful to their families, container and other illnesses and diseases that no matter who is great and brought from abroad is to learn to recognize that is harmful and therefore know tell no this type of products.

What did you personally learn from creating your submitted work?

You do not need to put a lot of signs, to marches, place images, among other visual elements to convey a clear and concise message.

Why is your work, GOOD communication WORK?

The world today is a very visual world, ie people of today comes their eyes, so this poster, because it contains striking visual elements: color, design title and all linked to the same message, in other words, nothing is set because if everything has a meaning and is called the eye of people.

Where and how do you intent do implement your work?

This work is a very functional, it is made to be exposed in any medium with which the man to contact either posters, on TV, newspapers, magazines, etc.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

So far this proposal is raised, for that reason has not been released in any media, but the idea is that many people may know this, not because I have done but for the message it's background.


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Entry details


Say no to transgenic chicken


Say no to transgenic chicken

Concept author(s)

Juan José Franco Carmona

Concept author year(s) of birth

5 february of 1993

Concept author(s) contribution

thought, approach, solution




Maria Isabel Isaza, Camilo Martínez Agudelo

Designer(s) contribution

Teachers, guidance, project advisors. Changes in typography, the order of space, the direction of the format and organization of visual elements.



Other author(s)

University Foundation of the Andina area

Other author(s) contribution

Promoter of the knowledge acquired, both critically and analytically in order to achieve results like these.



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

University Foundation of the Andina area / Design, Communication and fine arts. / Graphic Design Program