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visual communication practice




Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

THE PATCH is a framework to help students living in share houses interact with food in more holistic and positive manner. After leaving home, a lot of young people live in shared households, in which they gain lifelong knowledge and habits in relation to food acquisition, preparation and consumption.

What kind of communication approach do you use?

I used socially responsible social communication to develop a print zine which contains all the information the user needs to build a garden, select and plant vegetables and harvest and share their produce. I also created a range of stickers to promote the zine and a Facebook page for users to share ideas.

What are in your opinion concrete benefits to the society because of your communication?

A lot of the habits formed around food in the first years out of home are negative ones. Due largely to a lack of knowledge, as well as time and financial constraints, people develop poor habits that they then practice for life. By using THE PATCH a young person can become educated in a holistic method of food production, learn to cook, experience the power of sharing food in a social environment, and save money.

What did you personally learn from creating your submitted work?

I learnt a lot about the whole cycle of food production. I learnt that the current food supply chain that I am a part of is having a detrimental effect on the earth, and I learnt what I can do to lessen the reliance on this system.

Why is your work, GOOD communication WORK?

My work adheres to my own individual standards, social controls, cultural controls and outcome controls. It is a well designed artefact that when used contributes to positive change in society.

Where and how do you intent do implement your work?

A PDF of the guide is made available on the Facebook group, allowing anyone to download it and take part in THE PATCH.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)


Curators comments More info on Curators & Editors ›

What I immediately appreciate in this proposal is how far it takes the MEMEFEST theme this year - food democracy. The actual premise to link urban agriculture from the very beginning as a community activity is significant. The simplicity of the language from introduction through to actual recipes that take simple combinations of ingredients that highlight each individual's contribution is well conceived and well produced visually in each leaflet.

The proposal also benefits from ad-hoc/improvised suggestions for garden-bed creation - the use of at-hand items to kick start planting is well brought forward without unnecessary detail. The idea is clear enough, simply rendered, and allows for the user to take the basics and run. The suggested adaptive re-use of construction materials - pallets - is well handled and points to a potential integration of urban agriculture into new building development from the point of construction completion onwards.

Urban agriculture suffers from the proliferation of a commercial kit type approach, where what is combined, marketed and sold as a solution in the end overtakes the desired outcome in the first place; stronger communities and less reliance on large scale agriculture.

This proposal tactfully avoids the commercialization of food democracy into saleable products, relying on the found, the possible and the immediate. Smart.

View other works commented by Roderick Grant  ››

This is a fantastic project – you've chosen a relatively small demographic (rather than many entries who chose to target 'people who shop at supermarkets'), and designed in a format (the zine) appropriate to this audience. The language you've used is clear and simple but also detailed enough to be informative, the graphic style is appropriate and you've found a way to get the information to people (PDF via Facebook) in a way that they will access with little effort (they're already on facebook, it's a click of a mouse).

I suspect these images are not your original illustrations, and I cannot find a citation that credits them to someone else (even if they are copyright free etchings, or other copyright free material, it's good practice to note this). If they are your original work, you should credit yourself somewhere, even very small. As designers working in a 'socially responsive' arena, it's important that we are ethical in our approach to the content we communicate, and the way we communicate it. This means being respectful and ethical in our use of images and intellectual property in a clear and obvious way.

View other works commented by Dr Zoë Sadokierski  ››

Other comments

9 years, 5 months ago

Very clean and approachable. I think you did a good job of trying to affect change by not freaking the consumer out.

9 years, 5 months ago

Very clean and approachable. I think you did a good job of trying to affect change by not freaking the consumer out.

Curators comments

This work has been commented by 2 curator(s):
Roderick Grant Dr Zoë Sadokierski go to comments ›

Entry details




A guide to growing, cooking and sharing your own vegetables.

Concept author(s)

Oscar Waugh

Concept author year(s) of birth


Concept author(s) contribution

Concept development.



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description

Queensland College of Art/Griffith Bachelor of Visual Communication