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visual communication practice

Don't Forget Reality


Description of idea

Describe your idea and concept of your work in relation to the festival outlines:

My idea is based on how we, as a society acts online and don't think about the people on the other side of the screen. Whether it's self promotion, how we talk to our friends through our devices or even just a simple like. These simple things can cause people to get upset.

What kind of communication approach do you use?

The communication approach I chose to use was a personal approach that the audience could connect to and relate with. I have chosen some things that would hapen online and created the same scenario in real life to show the audience what they say and do online can affect someone that they don’t even think about.

What are in your opinion concrete benefits to the society because of your communication?

This campaign will hold up a mirror to society and show them that what they think is communication and intimacy is, in fact, self promotion without thinking about the person on the other side of the screen. I think this campaign could spark a thought into the mind audience that will make them think before doing something online and creating something that in the end, is not dialogue.

What did you personally learn from creating your submitted work?

I learned that social media is not the best way to create a flowing and open dialogue. While, yes, it does create a connection between people who would otherwise never be able to see eachother/meet. But this is not the way social networking is used, people use it to self promote, put people down and look at things they want to see, not poeople they want to stay in touch with.

Why is your work, GOOD communication WORK?

I believe my work is good advertising design work because the message is dominant without being completely obvious. It doesn’t assume that the audience is dumb. It assumes that there is a mutual undrstanding and that people need to watch what they put online.

Where and how do you intent do implement your work?

My poster will be on bus stops and posted on walls around the city. The billborad will be in the outter suburbs of the CBD and my internet ad will be on social networking sites, facebook, twitter, etc.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

Other media have obviously figured out that social networking isn't always a good way of networking. However I want to show this idea in a more visual way.


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Entry details


Don't Forget Reality


Don't Forget Reality

Concept author(s)

Josephine De Maria

Concept author year(s) of birth


Concept author(s) contribution

I created the concept and visuals.




Josephine De Maria

Designer(s) year(s) of birth


Designer(s) contribution

I created the visuals 100%



Competition category

visual communication practice

Competition subcategory


Competition field


Competition subfield


Subfield description