
"Absolutely agree, FB is such a vicious circle. Once we get into it, it's hard to draw back. FB, from what i've seen, is merely for entertainment, but some people take it too seriously and got so addicted about it. Thats human."

10 years, 10 months ago
"Firstly, advertising is all about competition. After observing the brand identity of the Faculty of Art Web design (pdf doc), it is clear there is some mixed up conception and inconsistent use of the brand, which could actually lead to the failure of the purpose of the advertising itself. For example, from what i've learned while working in advertising agency, we were restricted to use a reversed-colour ads (black background with white text)because it is quite hard to read and has proven repeated lower response rates, which could be one of the worst advertising techniques.
The application of the brand for the Faculty of Arts, University of Ljubljana, is just simply too complicated. The use of mixed up-fonts, overlapping objects, photographs, plus random objects. are considerably failed to communicate the real meaning for such a Faculty of Art.
Again, It is ironic to see the original brand (from what is seen on the website)that arguably is quite far from what is expected from Arts Faculty. However, i, personally, as a person who do not live in Slovenia, cannot judge why they created the brand using that kind of style, since i have no basic knowledge about the history of that particular area. On the other hand, it can be seen that as an overall visual identity, it has no basic consistency that could just referring to University of Ljubljana as one unity (if we are matching up the website with the pdf document provided).
Design is actually all about communicating the purpose without having to explain the meaning behind it; and it can be seen the Faculty of Arts, University of Ljubljana perhaps quite missed that point. The basic strategy to fix these up is perhaps to use the consistent colour, style and shape. It is because if we are comparing them together, it seems like they are going to different directions by the use of completely different design approaches; fail to communicate visual identity as a whole, as a unity.
However, the issue here, as Jason Grant stated above, that it does happen in Australia (or pretty much everywhere), the visual identity makeover of The University of Ljubljana's Faculty of Arts visual makeover seems quite not surprising. There is a predictable disconnection from the institution's culture and tradition with the message they actually want to address. I can understand how actually the tradition cannot really go along well with modern days we are living now, so they do try to give a breath of fresh air by using modern style and mixing that up with cultural value they originally have - and there are two possibilities; the result could be incredibly fantastic, or fail to deliver the message because they showing us confusion between culture vs technology.
I am not saying it is an easy fix, since culture (or history) and the technology of advertising are sometimes standing in different platforms. Culture has passion and feels into it, while technology for modern times prefer to be stony cold and rigid. Therefore the result that the Faculty of Arts, University of Ljubljana is an example how hard it is to actually combining the culture/history with the pressure of modern times.
As an observer for the overall identity the Faculty of Arts, University of Ljubljana, I am unable to catch the meaning or the message they are trying to deliver, since it is not as dynamic as it's expected to be as a Faculty of Art, lacks of emotion and feels into it.
The fix is to step back and realise the original vision/mission of that particular faculty, and start building up the identity from it, apart from the external influence. By doing so, the brand will at least communicate the message well.
It is not about how to look cool and modern here and there, it's how to reflects themselves as one unity that matters. We control the design, not the other way around."

"It is interesting to see the fact that actually food can bring people together, from any sorts of background. I think it is because food itself is a basic, vital needs for human. In each society, they give careful thought to the daily preparation of meals, either for family, friends or even strangers. Therefore, food means love. It reminds me of Anthony Bourdain, who shows us that food definitely brings people together, no matter where we are from and what circumstances we are in. It happened to me once, when a friend of mind who is from Spain was about to come back to her country, leaving Brisbane. She cooked traditional spanish meals for us as a community which actually just barely knew one another. We were approximately come from 8 different countries but end up having the same meal, having a blast and talking as if we have been friends for long time. Using food to bring us together is just natural. The joy we got when we prepare and give it to others is such an exciting experience. And yes, this Conflict Kitchen is definitely such a genius way to bind people together, no matter what background they are from.
“Food, like a loving touch or a glimpse of divine power, has that ability to comfort.”
— Norman Kolpas"