the fetishization of location | joserm's blogpost @ Memefest
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the fetishization of location

The ubiquity of geolocation enabled devices, the increasingly complex infrastructure that enables them, and the noticeable pressure to associate even the most mundane of activities with a digital, geo-specific record are all indicative of our transition to a fetishization of location. We have witnessed as well the simultaneous commodification of personal location data -- and, by proxy, our own selves -- with applications that encourage (demand) we check in, tweet, or tag our instantly shared images and text.

The technology that we have created and invited into that very private realm of our bodies in a specific being-in-time-and-place is not altogether without its uses. Its efficacy in emergency situations is undeniable. Nor is it without its merits as material in the creative process. However, we should be wary not only of the obvious big brother externalities of persistent and personal locational data but also of the pycho-physical and spiritual ramifications.

We are fundamentally creatures of place and relationships. As such, we are well-suited for deliberate acts of association and the constituting of memories peculiar to place and the human-to-human interactions that occur therein and there-when. The proliferation of data extracted and disassociated from such deliberate acts cheapens the process and dilutes our collective consciousness of all such activities. Increased awareness of who was where and when, when processed through the dissociating mechanisms of technology, undermines our ability to deliberately construct future associations. We run the risk, then, of being trapped in a reality that, despite being quantitatively broader is qualitatively shallow and unfulfilling.


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10 years, 1 month ago

That's a very interesting take... There's a reciprocal, more visible and widely acknowledged psychological danger in today's technologies, which is a tendency to completely forget about physical location, the dreaded "do anything, anytime, anywhere". I'm interested in using geo-location as a way to compensate for that, to re-anchor activity to place; but you're right to say that "real places" are relational, symbolic, narrative, not GPS coordinates, and that unless we give them some depth, the remedy may be worse than the disease...

10 years, 1 month ago

Thank you for the thoughtful response. How specifically would geo-location re-anchor activity in place other than, perhaps, provide a user with a memory prompt for what happened to her in a particular place at a particular moment? A parallel question might be: how does taking a picture of nearly everything that catches our eye (Instagram) and sharing it with a list of "friends" add value or meaning to the moment when the picture was taken? I am interested in your thought.





Jozsef Erm

Birth year





United States of America


I have joined the Memfest community becasue i am interested in

extending rhetorical devices (speech, imagery, sound) in order to investigate social incongruities.


Poetry, Urban Studies

Working place

Center for Experimental Rhetoric


Jerome Knapp

oliver rok adjtifrice