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It Breaks You

When someone says they are using a hammer, they are talking about a tool with a lot of power. That is how I picture debt when I hear of it.

The money that we borrow from banks and credit cards to pay for something are like nails that hammer (debt) drive into our financial system to cover our payments, but the opposite face’s task is to take back that money plus interests which causes deep holes in our economy.

Because of the holes that debt caused in each individual’s economy, the entire world’s economy got affected and lead to a financial crisis.


Project details

Author(s):Rahaf Mahmoud


United Arab Emirates


How does project benefit the client (if there is a client)?
no client

How does project benefit the people you are speaking to with your communication?
Show the people how it is being in debt through the metaphor.

How does project benefit the wider society?
Awaken them and remind them of the emotional pain debt cause so they would avoid it.

How did/does this project benefit author (authors/makers of the project)?
As a student, it made me more aware of the issue especially after the all researches I did about the topic.

Tell us something about your view on communication. What is your / your organisation's / initiative's (visual) communication philosophy?
Only the people who passed through hard times trying to pay back their debts and had heavy loads of payments and loans will get my idea easily.

What about the process of creating this work? Please describe it.
It was very challenging to picture debt because it is a broad topic and trying to come up with an idea that is complex and simple at the same time. But it was an interesting experience.

Anything else you would like to say about this work?

Other projects by the author

No other projects