Talk It Out

Describe your idea and concept of your work in relation to the festival outlines:

The idea behind my work was to create a simplistic but recognisable approach in order to meet the aim of my campaign. My aim is to maintain or regain the respect of a dialogic marriage, in order to achieve this I used a very minimal approach because I didn’t want it to be overwhelming and instead be something that would catch someone’s eye and make him or her think if they too are in that situation.

I used a red gradient for the background because it’s a recognisable colour and it has the impression of love and therefore marriage. The use of two fingers with faces I decided to include because I wanted to try a figurative approach, instead of using an actual person or symbolic marital items like rings or wedding dresses. I did use one main literal component and that was the broken heart this was used so that the message was clear that the advertisement was about marriage and divorce and not about something else. The design meets the brief because the campaigns showing that people still have the opportunity to talk about their issues and try to make their marriage work, before the damage is done and they have fully broken apart.

The phrase used I chose because I wanted something short that would make the point clear quite quickly. ‘Communicate through change. Not divorce’ emphasises the point of talking about lifes problems and moving forward through those hardships and growing instead of letting everything go and ending in divorce. I think that those five words are all it takes to make a strong impact especially when combined with the imagery and colour scheme.

What kind of communication approach do you use?

The communication approaches I decided to use included different print collateral. The first a poster that could be resized to fit in different situations. The second a double sided postcard/flyer that would be delivered into peoples letterboxes. The third and final communication approach includes a newspaper/magazine advertisement.

What are in your opinion concrete benefits to the society because of your communication?

I hope that the benefits of this campaign on society would be to encourage people to express themselves and talk about how they’re feeling instead of bottling it all up and causing conflict. This may then help lower divorce rates as communication would be evident and would no longer be the main cause.

What did you personally learn from creating your submitted work?

From creating this campaign I learnt that the research and strategy of the issue plays an important role within the design. This research helped me to form a strong aim that acted as a basis throughout my design process. As divorce is such a serious topic I found I had to take a more figurative approach in order for it to be successful and different to what is already out there and therefore not be ignored.

Why is your work, GOOD communication WORK?

My work is good advertising design work because it doesn’t take the generic serious approach to the issue. Instead I’ve used components which in any other issue would appear to be fun and happy, which for my campaign captures viewers attention and then once they read what’s happening they discover the seriousness of the advertisement and connect with it because it’s not expected and therefore they think more about the issue being brought to light.

Where and how do you intent do implement your work?

The poster was made to make an impact on a larger scale, this would be situated at trams stops, which are, used daily by society as well as being found in cafes and local spots where people pass by constantly. The post card/flyer is a more intimate approach, as it would go directly to the source by being put in a letterbox, instead of just being seen off the street. The final approach is a newspaper/magazine advertisement like the Herald Sun, The Age or The Women’s Weekly as few examples, this would capture the attention of the target group because as a general consensus people read one of the two options.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

Not applicable.