TRASHURE

Describe your idea and concept of your work in relation to the festival outlines:

Being a gipsy, an immigrant or simply a social reject in Rome means to live in a daily situation of abandon, stigmas and lack of future perspectives.
Being an informal recycler without any recognition in Rome is the evident sign of exclusion from social and professional opportunities and a symptom of a larger context of urban degradation.

What kind of communication approach do you use?

the video was realized for a crowdfounding campaign that pointed at collecting the money necessary to build up, organize and start in Rome from September 2014 a legally recognized recycling market where to expose and sell goods. we aimed at convincing the the public opinion that their work is a worthy and dignified effort to fight social and professional marginalization, based on a sustainable practice.

What are in your opinion concrete benefits to the society because of your communication?

Not all the benefits can be phisically percived.
In this case no concrete benefits. indeed the video didn't bring the right founding to the project and we are using different comunication strategies to achieve our ibjectives.

What did you personally learn from creating your submitted work?

the video self explains itself.

Why is your work, GOOD communication WORK?

Considering that:
Rome municipality started a new season of evictions.
the crowdfounding campaign didn't really work well.
The roma community in always in worse condition.
I guess it was definetely bad communication.

Where and how do you intent do implement your work?

We were and we will continue to work on those issues.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

even the main national newspaper showed and talked about the project " la repubblica "