Donut Do Drugs

Describe your idea and concept of your work in relation to the festival outlines:

My goal was to create a strong visual metaphor using appropriated imagery in order to shed light upon the negative aspects associated with pleasure, no matter how we may seek it. In this case I applied the characteristics of an addictive drug to that of a sugary donut. Normally, you might not think twice about eating that second donut because you’re hungry. But are you really? We can very easily become addicted to certain types of food, most of which is made to be addicting and offers no nutritional value. Once our bodies become familiar with the chosen food substance, beverage, or other device of pleasure, we can become locked in and essentially pressured into seeking it out through cravings.

What kind of communication approach do you use?

In my approach I appropriated images, looking for elements that are iconic in most cultures, in order to create a thought-provoking visual metaphor.

What are in your opinion concrete benefits to the society because of your communication?

I believe that this image-based commentary could help shed some light on some of the negative qualities associated with the things we find pleasure in. At the very least, it should cause someone to take a moment and think about how addiction can take on many different forms.

What did you personally learn from creating your submitted work?

Having been prompted by a scientific article on the pleasure we have that is associated with hunger and thirst, I found the creation of this piece to be quite self-revelatory as well. It isn’t often that you stop to think about the things that you find the most joy in and their effects. So the creation process of this image was reflective in a way.

Why is your work, GOOD communication WORK?

I think my design is successful due to the fact that metaphors come naturally to us, bypassing the barrier of spoken or written language. Therefore the possible intentions and meaning behind this image are easily communicated to a wide audience.

Where and how do you intent do implement your work?

I plan to use this competition as a way to disseminate my image as well as other social media outlets.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

As I mentioned previously, I was influenced by an article written on the topic in question. Hopefully through the creation of this image, I’ll be able to influence others in the same fashion.