Advertising Campaign

Describe your idea and concept of your work in relation to the festival outlines:

The concept I wanted to explore was the idea that in this day and age we are dependent on social media and all types of technology to build dialogue with one another. In every aspect of our lives we want to be in dialogue with others and I fixated my idea on the lack of intimacy we express through using technology, as a way of creating dialogue between friends, partners or even just acquaintances. I drew inspiration for this idea from the brief where it states that a couple went to counselling to remember how to be in dialogue with one another, but however separated two months later.

What kind of communication approach do you use?

The concept I wanted to explore was the idea that in this day and age we are dependent on social media and all types of technology to build dialogue with one another. In every aspect of our lives we want to be in dialogue with others and I fixated my idea on the lack of intimacy we express through using technology, as a way of creating dialogue between friends, partners or even just acquaintances. I drew inspiration for this idea from the brief where it states that a couple went to counselling to remember how to be in dialogue with one another, but however separated two months later.

What are in your opinion concrete benefits to the society because of your communication?

I believe the benefits of my chosen communication is to help bring light to something that is easily disregard and may be unaware of how the lack of intimacy is affecting friendships and relationships. This could benefit society by drawing attention to the issue and getting people thinking of how it affects their lives or if it even affects their lives at all. If this communication was directed at one specific client it would directed them to see the lack of intimacy portrayed through technology and get them to see in hindsight that physical intimacy is important and something that builds a strong dialogue with their loved ones.

What did you personally learn from creating your submitted work?

Something I learnt from creating this campaign was how technology is shaping us as a society. Social media being one of the biggest influences on how we reach out to people and how we express to people in our modern day and age. It is great for being able to connect us to our friends and loved ones, but it also can be damaging for building dialogue and forming connections as well.

Why is your work, GOOD communication WORK?

My aim for this campaign was to create something that was minimal, simplistic and left the viewer being able to think about how they interpret the design. My aim wasn’t to force viewers on an exact message but to let them figure out their own interpretation of the message that really appeals and speaks to them. My design is good advertising because I have kept the communication simple and haven’t over complicated the message that I wanted to express, and through all three media I have been consistent with similar imagery and branding.

Where and how do you intent do implement your work?

My campaign was based across three different media. ‘Bring back intimacy’ was designed as a poster, billboard and magazine advertisement. The poster would be seen at any bus or tram stop around Melbourne’s CBD; this way it can be viewed by a broader audience of the public. The billboard is a similar way of expressing the message to a broader audience and would be over busy freeways entering and leaving Melbourne. It also can be displayed on the sides of buildings in Melbourne’s CBD. Finally the magazine advertisement will take up an A4 page in a few local magazines in Melbourne. ¬Overall, I aim to implement my campaign in areas that can depict a broader audience and be viewed easily in large areas.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

-