Dependent on Want

Describe your idea and concept of your work in relation to the festival outlines:

Using an article about how food releases pleasure sensors in the brain, I appropriated Norman Rockwell’s famous painting Freedom from Want. The juxtaposition of scenes and images that run throughout the piece lines up with the festival outlines.

What kind of communication approach do you use?

I use visual metaphor, visual challenge, and visual narrative.

What are in your opinion concrete benefits to the society because of your communication?

I think that there are concrete benefits in my work to society by informing society that there are pleasure spots in the brain that activate with food. This image could illustrate to others why overeating is so easy and why eating is so pleasurable.

What did you personally learn from creating your submitted work?

Personally I learned how individuals carry meaning when they see a famous work of art appropriated. I learned that design can be subtle such as replacing the wallpaper flourishes with neurons/synapses. The subtlety within design is what makes the viewer look more closely at the work.

Why is your work, GOOD communication WORK?

I feel my work is good communication work because it takes a well known image and gives it an entirely different meaning, derailing the feelings and emotions behind Norman Rockwell's Freedom From Want and introduces a new idea. People who are not familiar with the historical background of Rockwell’s image they can still relate to the scene and find the composition successful and thought-provoking. The historical knowledge gives it even more depth. The success comes from of having informed and uninformed individuals receiving the same message form the piece which makes it good communication.

Where and how do you intent do implement your work?

I intend to link my work with the article and inform the viewers with background information.

Here is the article I was inspired by:
http://www.slate.com/articles/health_and_science/science/2015/01/science_of_pleasure_food_and_drink_stimulate_the_brain.html

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)

My intervention would have an effect on other media by connecting ideas of obesity pleasure within this article. I appropriated other media within my work by combining a historical image and vey scientific images and changed how others viewed my work.