Free Info

Describe your idea and concept of your work in relation to the festival outlines:

In our humble opinion, this is what modern public service is all about.
We sat up a free information service in one of the busiest areas of London and tried to give people whatever they wanted in order to connect, learn and relate with and from people. There is no commercial value, it is all about the people.

What kind of communication approach do you use?

We have two main approaches in our way of communicating. First of we use direct face to face contact; setting up our stand and actually talking to people and learning from it. We then put the result, in this case a film, on our website for the rest of the world to see. We try to ask a lot of questions, but never provide one answer. This is how diverse interpretations make up the whole picture of the manifold opinions and experiences we try to provoke.

What are in your opinion concrete benefits to the society because of your communication?

We are questioning public service. We ask who is it for and where does it come from? We make people talk to each other outside the realms of commercial activity - we help and assist only through an empathetic interest.

What did you personally learn from creating your submitted work?

That we are not alone in our confusion on public service. We also learned that people's wants are limited to simple things and asking for what you really need is more complex for people than we thought. Getting people to tell what they want is often harder than actually providing it.

Why is your work, GOOD communication WORK?

We put people in a situation they are not used to, thus inspiring thought and perspective on our modern day lives. We provoke interaction through public assistance. By offering answers without having them, relevant questions are created in people.

Where and how do you intent do implement your work?

The work has been a part of a large research-project on various aspects of contemporary public service. In an attempt to comprehend this popular term, find out who it's for and who it's from we came up with 8 alternative abstractions on how to understand and study it. We then created a website for these 8 abstractions, and thereby allowing the work to travel around the world by itself.

Did your intervention had an effect on other Media. If yes, describe the effect? (Has other media reported on it- how? Were you able to change other media with your work- how?)